Help recruiters find you.
There are many different ways you can get noticed by a hiring manager or recruiter that don't involve your scanning job boards for hours. In the age of digital identities, it's now possible to even the playing field and have the recruiter find you.
Every job seeker should know the value of a LinkedIn profile. Similarly, Facebook's job-search tool has proven a formidable competitor to LinkedIn. But are there any other ways you can market yourself online and be discovered by your next employer?
Short answer: yes.
However, before you begin making yourself digitally available, it's crucial to find out where you are already mentioned online so that you're aware of what a potential recruiter will find when they search your name. Perform a quick digital self-audit and Google your name to see what results come up. Scan the first five pages of Google for any results about you, and then jump into Google images to see if any of your photos appear. If anything pops up that you wouldn't want a recruiter to see, go to the source and delete it.
Next, go to your social media accounts and check your privacy settings. Make sure that the photos and comments that can be viewed by the public will not damage your job search.
It's also a good idea to streamline your social media accounts. Choose a professional profile photo and write a sensible bio for each account so that if a recruiter finds you online, it will help your chances, not hinder them.
After you've completed your digital self-audit, it's time to assess how digitally available you are. Here are five ways a recruiter or hiring manager can find you online.
1. Create a personal website
A professional portfolio is not just reserved for the creative arts. These days, it's easy for individuals within any industry to create a personal website showcasing their experience and value. A website is a chance to promote your personal brand, detail your skills and industry experience and provide a method of contact for a potential employer.
2. Make a professional Twitter account
You know all about finding job listings on Facebook and LinkedIn, but have you considered using Twitter as a job-search sidekick?
Set up a 'work' Twitter account, separate from your personal one, and include a professional photo and bio detailing who you are and what you do. Follow as many organisations and individuals within your industry as you like. In particular, follow companies that you would ideally like to work for. Use your account to stay updated on the latest industry news, post tweets that are relevant to your job and comment on tweets from target companies. Twitter can be a great way to get noticed online and even strike up a conversation with a hiring manager.
3. Create a profile on relevant job boards
If you're in the middle of searching for a new job, you should already be doing this one. However, it is surprising how many job seekers don't take advantage of these tools.
If you want recruiters to find you online, you need to set up a profile on job boards such as Reed and Indeed, and you need to turn on the 'CV Visibility' option. By selecting this option, recruiters and hiring managers who are registered with these job boards will be able to access your CV and contact you for potential vacancies.
It's completely up to you whether you allow this, but it's a great way to broaden the job search and make you accessible to recruiters.
4. Write an industry-specific article
Imagine this: A hiring manager conducts a search online for individuals with your job title (for example, PR Coordinators in London). Among the top results is a blog post you have written about a current event happening in your industry. They're impressed. They look at your bio and find a link to your LinkedIn page where they can contact you and voila! You've just been scouted by a hiring manager.
Publishing job-specific content online is a great way to show off your industry knowledge and position yourself as an expert in your field. It also provides another avenue through which a hiring manager can find you.
Don't worry ‒ you don't need to start your own blog to write about topics relevant to your industry. Platforms like Medium make it simple to publish your articles for free.
5. Join industry-specific organisations
It's important to know who's who in your industry. Who are the main industry bodies? Do they offer memberships? Often, if you are a member of an industry body you will have a member profile on their website, and this can be a great opportunity to network and promote yourself to others in your industry.
To get started, conduct a search for relevant organisations and browse their websites for membership options.
The job market in 2018 is drastically different than even five years ago. There is a plethora of online tools available to aid you in your job search, and the list is only growing. With a little time and attention spent on creating your online identity, you can make yourself digitally available and get noticed by the right hiring manager.
Click on the following link for more advice on building your personal brand.
Make sure your CV is solid before sharing it online. Submit it for a free CV review today!